Do you know that using geolocation software to determine the physical location of visitors to your site is a vital way to drive more traffic to the site? If you do, then you are certainly smarter than most. But if you don't and you are considering the choices open to you to drive traffic to your page then geolocation software should be a top priority.
Understanding geolocation software
Geolocation software, which came into widespread use in the last decade in industries such as online gaming, media, health care, and banking, is deployed by web sites to help determine the physical location of visitors. Knowing the physical location of web visitors could help a business provide location-relevant products/services to site users. Google, Foursquare, and Loopt are some of the websites that have successfully deployed geolocator. Social network giant Facebook also recently explored the geolocator options to improve users' experience.
Why you need geolocator
Internet users want specific information, product or service, and they want it fast. Unfortunately, with thousands of sites to surf through and an equally large amount of mailbox messages to screen to get what is needed, precious time is often lost by web users. To reduce this stress, enhance the excitement of web usage, and build traffic to their sites smart businesses are beginning to deploy geolocation software. By determining visitors' physical location, it is easy for businesses to research the location to understand the specific products or services most needed in that area and then tailor location-specific offerings rather than giving out a general offering. If, for instance, you determine that traffic to your site is mostly from India, Africa, and Latin America, it becomes easier for you to research each of these regions and then provide the things that would normally excite internet users from each region rather than sending out the same product to the three regions. Once people know they can get what they want from you, you not only earn their loyalty they will help bring friends, acquaintances, and families in.
How geolocation software works
A geolocator works much like a global positioning system to pinpoint a user's location. Domain Name System, Internet Protocol address, country code, operating system, and account profile are some of the data provided by the geolocation software to help determine a user's physical location. The data provided is checked and analyzed to know visitors' location. Analyses may involve pairing IP addresses with account profiles or data from internet service providers.
However, you need to first set up the software on your site. Go for geolocation software that is good, functional, and easy to use. Some known names are: Quova, RoadFinder, ClickSpotter, etc. You then need an information tool on the site to help gather users' profiles. A virtual map could also be charted by the geolocator and a visual representation produced.
It is obvious that the next mega trend in online business is the use of geolocation software to help deliver targeted marketing content, information, products/services and drive traffic to your site. The technology, which came into increasing use from the early 2000s, will no doubt revolutionalise online marketing and businesses in this decade. Already, smart businesses are keying into it to drive patronage.
My name is Jeff Bryce and I am a full-time Internet Marketer and IM coach. It's my goal to post relevant, useful articles to help you in your journey as you grow your online business.
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