Drive Traffic With Value

Have you ever walked into a jewelry store that had nothing but plastic necklaces instead of silver and gold? Not likely, as feeble plastic is not what attracts the public to a jewelry store. People want to see value when they visit a website too. The idea is to fill your shelves (web site) up with attractive substance (gold and silver) to shine the glamor in their eye and keep them wanting to come back for more- and effectively catch the eye of a passer-by.

Author your own content

One of the most important elements of creating valuable content is to write your own material. Your site is unique to you, and it is you who ideally represent it. Finding and compiling your own material such as articles, blogs and headlines should ideally originate from your own thoughts to better suit your purpose. This allows you to effectively cover exactly what you need covered.

Reputable sources and experts

Though writing your own content is important, sometimes the words of others can benefit your cause. Experts and reputable sources are a great addition to any website material. If perchance you are discussing something in the medical field, you may consider having a specialist such as a doctor or physician offer some input.

You don't have to limit yourself to just individuals; often you can become affiliated with certain sources to add to your web site. Links to other sites that support related information and opportunities can help guide traffic into your site.

Social media

One of the most widely used devices across the internet is the social media sites. People constantly travel through these, searching for new things to discuss and investigate. While this is not your web site, it is a great window to your site. You can expand your site through this window by meeting new people and business. You must follow up by discussing and remaining active with them so that your site gains publicity. Remember not to limit yourself to only one or two social media doors. Open as many as you can, but do keep in mind that you will have to maintain them frequently.

Don't limit social media to mere discussion on their website; you can use it as inspiration for your own content. Find new innovative ways to use such material, as in you may quote others and use their forums as a basis for subject matter.

Buying the clicks

There are different ways to go about launching your web content out onto the internet. Most larger businesses use Google's AdWords to get their name out to the public, but that can prove costly for some small business owners. Consider trying AdWords first, and then using the regular SEO that is of course- free. This will mean that you will have to conduct your own marketing for your web site and content. Ideally, this would be where you can take advantage of social media and email services to spread your name throughout the land.

Interacting with your audience

Now that you have traffic passing through your site, it is time to affiliate with them. Discussion through comments adds great color to your content. People see that you are active and eager to speak to them and often enjoy a quality conversation. Comments start thinking and lead to new ideas- and ultimately start a cycle of creating valuable content for your website.

Russell Wallace is a CEO whose energy and focus is on building and developing great business. His current entrepreneurial focus is 29Prime.com. 29Prime is a one stop online advertising solution (SEO & SEM) for all your small business online marketing needs.