So, you've just launched a new online business the chances are that you are looking for ways to promote your website. As what use is creating a fantastic looking website that advertises your product or service if nobody knows about it?
Some traffic building techniques are highly visible and easily measured. However, there is another that is less so, but is of the utmost importance -- your reputation. The type of word of mouth advertising that holds true in the real world,can be amplified online.
The main way to build a reputation, that helps to drive traffic to your site, is as simple as providing a product or service that people find useful, and always offer as much value as you can. People love value! Get your name out there where people interested in your business tend to interact, such as publish blog articles that are easy to link to and share with others, and link to other blogs in your articles whenever possible. Post relevant comments on other peoples blogs and in related forums. Promote your email subscribers to forward your messages, which should contain a link to a page where the recipients can sign up easily.
But beware, don't fall in to the trap that some people do, which are: Don't spam blogs, forums, or emails with advertisements for your website., Don't purchase leads - there are many people and companies out there promoting that they can "sell" you leads, in fact an inflated number of visitors to your site may actually decrease your conversion rate. Finally, don't reproduce anyone else's content on your website without their permission, use links instead but do not copy their material.
Always publish quality content. Publishing quality content can help you to attract traffic to your site in the first instance. Of course, you should be sure that you have worthwhile content on your site so that once you have visitors, they have something actually worth seeing.
As I mentioned before another great way to gain traffic to your site is by publishing a blog. Blogging is an easy way to get content onto your site in an extremely legible way, and in a way that search engines can easily index the information. There are also blog search engines out there that will index your articles and could potentially drive a significant amount of traffic to it.
Start Social Networking: Develop a presence in as many of the social networking websites as you can. Such as Facebook, Twitter, Buzz, and don't forget YouTube. Many people think of YouTube as a place just to watch video's - but this is a major mistake. You can connect with other people, subscribe to their channels and YouTube gets 2 billion views per day. Think of the amount of traffic that could generate for you alone, if you were to upload your own videos to your own channel and subscribe to friends channels? Always remembering to include your website details on your video.
Classified Ads: There are many free classified websites which receive tens of thousands of hits each day. Posting an ad is almost always free and can bring in highly targeted traffic or be used as a lead generation tool.
All of the above suggestions to help you improve traffic to your website are FREE. I would suggest trying these methods when you are first starting out as obviously you don't want to be paying out when you have just launched your new online business and website.
In part 2 of this article, I cover the PAID methods - which I would suggest you try once your website and business has been up and running effectively with visitors for several months and your income has increased to a point where you can comfortably afford to pay out to increase traffic.
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