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Friday, 7 October 2011

How To Increase Traffic For Website Using Article Marketing - Get the Basics Right

You might think you know how to increase traffic for website using article marketing. But if you have not gotten the website traffic volume that you wanted, you might not have done article marketing in the right way and it's time to go back to the basic and re-learn this powerful method.

Now, the main and only objective of article marketing is to get the reader to click on your website link contained in the resource box of a submitted article. To achieve this successfully, it is not sufficient to just submit articles with your website link to whatever article directories that you can find. You have to know how to write your article right to get as much readers and subsequently as much click-through rate as possible. If you want to know how to increase traffic for website by article marketing, the answer is to get the basic right.

On how to increase traffic for website using article marketing, there are four main fundamental rules which you must take note.

First, make sure your article could be found

More readers for your articles mean higher chances to get more traffic to your website. To get more readers, you must position your article in such a way that it will appear and easily be found by people who are looking for information that is related to what your article has to offer. In order to achieve that, your article must contain the right keywords with the right keyword density. You can use tools like Google Adword Tool to choose the right keywords for your article. As for keyword density, it has been tested that an article with keyword density of 1%-2% is more likely to get high ranking on search engines.

Second, have an attention grabbing title

If you ask me how to increase traffic for website using article marketing, I would say your article title plays a very important role here. To attract readers for your article, your article title must be interesting and appealing to your audience. Title is the first thing your audience reads to decide whether she/he would continue to read your article. So, it is important that you choose your title right to attract readers which will in turn increase the chances of them clicking on your website link at the end of the article. That is how you can get more traffic to your website.

Third, provide quality contents

On how to increase traffic for website using article marketing, you have to ensure that your article content is relevant, informative and interesting. Having captured the audience's attention with the headline, the article body has to do its job to give what the audience is looking for. When someone does a search on the internet, they would have something specific that they are looking for. If your article appears in his searches, then, it is expected that your article would have something that he/she is looking for. Give them what is expected of such article. Provide them with the relevant information. That is important to keep them interested and read the article till the end where your website link appears.

Fourth, a clear and direct call to action in your resource box

The resource box is the conclusion of an article where you can insert your website link and call upon the readers to click on the link. It is crucial that your call to action message is clear and direct. Offering a bonus or free stuff is a good way to attract more people to click on your link. That is after all the most important element on how to increase traffic for website using article marketing.

These are the fundamentals of article marketing which you must master well if you wanted to know how to increase traffic for website using article marketing. It is important for you to get these fundamentals right to get the result that you have been longing for.

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