Targeted traffic is critical to the success of your website. When the internet was new and budding, there were few users and sites, a combination that meant that an online presence would more or less guarantee a certain number of hits. In order to sell your product, service, or ideas, you need to drive visitors to your website - gone are the days of 'build it and they will come'.
The web has grown exponentially...and keeps growing
Today, the internet is a massive, incalculable network of millions upon millions of sites, which exacerbates the problem most online businesses experience, and ultimately fail because of - with out targeted traffic, you simply won't get the viewers you need to keep your online business running. In order to succeed, you need to think beyond simply putting a website up and letting it run unsupervised. You need to have a marketing and traffic plan that goes hand in hand with your website build, effectively doing two things at the same time - 1) you build the site, and 2) you consider ways to actually drive people to that site.
How targeting works
Targeting is accomplished primarily through third party sources and experts in the field of internet marketing. Typically, the website and business are analyzed and the type of user and buyer is considered. When the appropriate demographic is selected, then the targeted traffic plan is completed. Targeting can be a bifurcated effort of search engine optimization to thrust the site to the top of the rankings so it's seen by users looking for a certain product or service, or through targeting firms which sell advertising to other websites the user might frequent. These targeting firms will typically create banner ads that will scroll and flash on various generic websites, encouraging users to click them and thus navigating them to your website.
How much does it cost?
The cost of targeted traffic pales in comparison to the cost of putting up a website and paying for hosting and having no one visit the site. As a prospective or current website owner, you need to ask yourself what you've done to market the site after it has been built. Most of these targeting services are relatively inexpensive as well, costing just a few dollars per thousand clicks, and those rates are of course negotiable. Most of these services fundamentally charge in a unit called cost per click (CPC), and that's essentially what you're paying for - how much it costs to bring one visitor to your site.
In the end....
In the end, what really matters is that you attract traffic to your site. Just plain traffic is not what you want - you want targeted traffic - people that are going to lengths to actually purchase the product or service you are selling. It may cost you a few dollars to get these leads, but in the modern internet age it's simply advertising - and good business - and now that there are many hundreds of websites selling the exact same thing, you need every edge you can get to stay competitive.
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